Sustainability Spotlight October 2025
From Claims to Credibility:
Why Real Sustainability Starts With Integrity
Let’s focus on authentic impact.
This month, our posts converge on one powerful theme: credibility in sustainability matters more than ever.
Too often, companies rush past substance and land on statements, whether it’s catchy green marketing, quick carbon footprint calculators, or incomplete supply chain reporting.
The result? A fragile foundation built on optics, not outcomes.
In “When Green Claims Backfire: Content Strategy Can Make Or Break Your Sustainability Credibility”, we explore how even the best intentions falter without alignment between narrative and action. Next, “Unlocking Net Zero: How Procurement Leaders Can Tackle Scope 3 Emissions in the Supply Chain” dives deep into the unseen 70–90% of corporate footprints, highlighting how procurement is no longer just a cost function, but a climate-critical lever. Finally, “Why That Flight Carbon Calculator Isn’t Enough” takes aim at the shortcuts many businesses use to claim sustainability, showing how simplified tools often miss the mark and undermine credibility.
Together, these pieces serve as a reminder: Authentic sustainability isn’t a campaign; it’s a system built on transparency, data integrity, and real change. They invite you to dig deeper into why each step in your strategy matters and how you can elevate it from token to transformative.
Read the full articles on our Insights page, and let us move from claims to credibility—together.
Read NCZ’s industry insights
Why NCZ?
At NCZ, we help businesses move beyond sustainability claims and into credibility. Measuring and managing your carbon footprint isn’t just about compliance; it’s about proving that your actions match your words.
Our work empowers organisations to understand their true impact, tackle Scope 3 emissions in their supply chain, and communicate their progress transparently. From accurate carbon measurement to verified certification, we make sure every claim you make stands up to scrutiny and builds trust with clients, investors, and regulators.
The strongest sustainability strategies are the ones grounded in evidence. If you’re ready to back your commitments with credible data and measurable results, we’re here to help you do it right.
Book a call with NCZ
Try our FREE Carbon Calculator!
It is an ideal first step for predicting your business’ carbon footprint AND you get our NCZ Blue Award with our Marketing Guide to shout about your first step.
So, click on the link for this simple questionnaire and benchmark your emissions today.
Here’s your exclusive access to our FREE Carbon Calculator
🗓️ Understanding Emissions in the Supply Chain – 12th November, and 10th December
Every month, we are hosting an open webinar for everyone interested in learning more about sustainable procurement and how to engage your supply chain in carbon accounting and decarbonisation strategies.
🗓️ The Impact of AI on your Carbon Footprint – 26th November 2025
AI is fast becoming an indispensable tool in many business aspects, and while that can be a good thing, we need to make sure how to keep smart solutions clean.
🗓️ How Carbon Reporting Shapes Tenders and Procurement – 18th December 2025
Allow us to support and help boost your chances at winning contracts with tenders backed by credible carbon reports. Learn all about it in this webinar!
CLICK the webinars you wish to join to sign up and stay updated about these events on LinkedIn!
Check out our latest case study with our valued client, JSM Building Solutions!
When clients began demanding real data on emissions, JSM Building Solutions turned to NCZ to help measure, manage, and prove their progress. In just months, JSM went from uncertainty to earning NCZ Gold Certification, transforming sustainability from a compliance challenge into a business advantage.
This month, we put the spotlight on Courtney Ashdale.
Court, who is one of our newest team members, has been a godsend to NCZ with his skills (as our AI and Business Automations Engineer), and his positive attitude as he supports the team in making our various processes more efficient.
Q. What’s the most important thing still on your bucket list?
A. To build a sustainable, ecological commune where I grow all my food in vertical farms and poultry farms.
Q. If you had the opportunity to know the future, what would you want to know?
A. I’d want to know if/when we implement a UBI to solve the automation of labour. That, and whether I ever get a cat, and not a dog, like I always have.
Q. What’s your go-to karaoke song?
A. “Cherub Rock” by the Smashing Pumpkins
Q. What’s your favourite childhood memory?
A. Swimming with my dad and sister at the American Club in Singapore, where I grew up.
Q. If you could master any skill instantly, what would it be?
A. I would master standup, I feel like it’d go well with my improv.
Find out more about team NCZ here
We appreciate your time.
If you’re ready to start measuring your carbon emissions, or would like to collaborate on a project, drop us a message:
jacob@neutralcarbonzone.com
We are also looking to provide sustainability and carbon accounting training to those who are interested in taking their sustainability strategy to the next level.
Click to sign up below!