Carbon offsetting works when for every 1 tonne of CO2 you are not able to reduce, you purchase a 1 tonne equivalent to be reduced somewhere else in the world... you buy a carbon credit. Carbon emissions are therefore counterbalanced by carbon savings. In the past there has been some criticism of offsetting, mainly because there was a sense that it was a way for companies or individuals to clear their consciences without actually making any real changes. However, this situation has changed as the environmental, social and economic benefits are now far more clear. An example of this is one of speed. Businesses could target to reduce emissions by 20% through a range of 'internal reductions' like changing car fleets or manufacturing processes - but this can take time. Meanwhile scientists are calling for an 80% reduction and dramatic action in the short term.
The only way to achieve that is through carbon offsetting. Experience shows that some of the most responsible companies are using offsets to reach neutrality from day one, and then reducing the offset purchase year on year as internal reduction targets are achieved. Another good example is clean development. In developing countries, the cheapest energy source is fossil fuel such as coal. Offsetting brings vital finance to clean technology schemes so that they can compete on price for business, and so new markets grow on a clean low carbon basis.
Our credits are accessed from a vast global portfolio of GHG emission reduction projects enabling us to cater for the specific requirements of each client. With credits being verified to the strictest relevant standards for each particular project, our offsets are of the highest quality and allow our customers to really showcase the environmental and social benefits they've supported by offsetting their own footprint.